Orange Culture is a menswear brand which has been described as a “movement” more than a clothing line, for a creative class of men who are “self-aware, expressive, explorative, art-loving nomad[s].” The label previously produced womenswear options, but creative director Adebayo Oke-Lawal decided to focus on the fellas. Combining classic and contemporary western silhouettes (like collared button-ups and lapel-less blazers) with African sensibilities, Oke-Lawal creates pieces for modern men who like a little flair, and of course: color.
Since its inception in 2011, the brand and its creative director have been featured in Vogue , Elle, Marie Claire, Voice of America, Financial Times, Wings, and the list goes on and on. The brand has been a finalist for huge design platforms like the LVMH (Louis Vuitton and Moët Hennesey ) prize – where he was picked alongside 29 of the hugest emerging designers from all over the world out of 1221 . The brand was also selected to be the first Nigerian menswear brand by Vogue Italia and GQ to present at the fashion buzz in Florence and by Ethical Fashion Initiative and pitti uomo to be one of the first African menswear brands to show on the runway in Florence during fashion week.