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04 May 2009 - 21:4313911
Im doing some market reserach.........help?
I'm doing Market research about opening a shop in Manchester and wondered what things people would want in a furry/anime shop? Help?

I woundered how many people would like to see....

Pocky
Tails
Ears
collors
cosplay rental service
Paws and feet
Anime figures
Manga
Cosplays
Tail and ears commison service
Cosplay props
Commisoned cosplay props
Anime dvds
Private Photoshoots
Fur
posters / wall scrolls
T-shirts

Even if your not in manchester what would you like to see in a store like this?

I need to find out what people would like in this kind of shop and would you pick any of what my list is or is there something else you wanna see in it?

please let me know!


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04 May 2009 - 23:0513914
maybe not anime and manga as you can get the most popular manga through Forbidden Planet,

maybe some cosplays that are popular and also posters and figurines, however your going to have to research into your competitors to really see if the shop is going to work..

Definately wigs though, as these are hard to get hold of unless buying them through china or america ...

LIMEGREENJELLY X


04 May 2009 - 23:4613920
Plushies.


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05 May 2009 - 00:1713921
Plushies, FUR, Collars, Different Pocky that is cheaper then bloody Tokoyopop! How about a Variety of different Japanese Sweets also? I would DIE of happiness if you sold something that wasn't pocky because Japan and the like have so many yummy looking sweets as well as the strange and cool kind! D:

Private Photoshoots may also be good, since alot of would like some nice photos but cant get to a con to mooch off people! Not to mention it can also spread to none cosplay people, but the question would be would you have the space for it?

I also vote for the anime and Manga stuff but also throw in soundtracks and such if you can get ahold of them.

I would die of happiness also if someone sold BJD stuff XD


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Last edited by Demented Kid (05 May 2009 - 00:18)
05 May 2009 - 10:2113932
bjd? whats that


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05 May 2009 - 10:2613933
It may mean Ball-jointed Doll?


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05 May 2009 - 11:1613942
Awww this is a super idea, I once thought about opening such a shop in my hometown but it's not for me ^^

Pocky:: I think this is a great idea, try for the unusual pocky types though instead of just the chocolate, strawberry, and banana. Try for the mousse ones and suchlike ^^

Tails/Ears/Collars/Paws/Furry things:: I'm not into furry stuff myself, though the odd catgirl or bunny girl makes its way into my cosplay list (and on one occasion a rat). I think it's more a case of looking around in your hometown- would people buy these and wear them? This would probably cater more to the fancy dress/hen nights type market if you want to go for it, or perhaps the fetish scene ^^

Cosplay Rental:: Do that many people cosplay where you are? Renting out costumes can be very complicated, just like renting out suits or wedding/prom dresses and stuff. I'm 90% sure that people who cosplay would rather spend, say, £20 buying a costume from abroad then £10 on something they have to give back after wearing it just once. That might just be me though! It would be a good idea to try and get hold of cosplayers in your area. This might work at cons if you have a rack of costumes with you in the dealers room and convention attendees can hire them. Of course you would have to make sure you get the costumes back at the end so the initial deposit would need to be the full price of the costume if they wanted to BUY it. It would also be a large investment and there are literally millions of characters. It might be hard to keep a large and varied stock.

Anime Figures and other merchandise (inc mugs, t-shirts, posters, plushies, keyrings, the like):: Yes. Flat out yes. This would be great, but bear in mind that you'll be competing with the wide variety you can buy online so a good supplier would be vital.

Commission service:: Will you have time to commission items AND run the shop at the same time? You can't take a drill and saw to work and a workbench full of harmful epoxy resin fumes >< Similarly you can't sit sewing with customers in the shop, it would be unbelievably rude and also destructive to the ambience. That said, you could do them online and in your spare time if you wanted to like I do, and a lot of others here do ^^

Anime DVD's:: HMV do them pretty cheap these days, it would be hard to compete. Maybe you could have an Anime catalogue and people could order in any anime they wanted from the catalogue?

Photoshoots:: If you manage to get a shop big enough to have a seperate room that you can set up for photoshoots and a good in0house photographer then I'm sure you could make some money at it but I'm almost certain that it wouldn't always be cosplayers who use this service. It might be overshadowed by the other stuff you have in the shop and it would also be hard to monitor AND photographers are often rather expensive.

Wigs and suchlike as suggested by Limegreenjelly:: I think wigs are a great idea, but they are a very specialist item so you would have to carry LOADS of them! That said, people are fed up of the joke shop quality so you could import the better quality wigs to sell ^___^

I also vouch for the other Japanese sweets though to be fair a lot of them aren't to my taste. I think soundtracks are a good idea but it's another thing that's hard to get the soundtracks that will sell so you'd have to stock racks and racks of them and be careful people don't steal them if you want to sell them still sealed. Security in such a shop will be immense XD

My personal ideas would be the odd gothic lolita range because I love that stuff, even if it's just bags and hats and gloves rather than full on dresses and shirts and skirts. Just a few little tidbits ^___^

I like the BJD idea- Ball Jointed Dolls. I also would like to see Blythe.


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xx Tetra xx
05 May 2009 - 11:2013944
The wigs are a good idea and it might be handy karma to mabye have a few on display and catalogues for the bulk or majority ^.^

I like Missytetra am also worried about people going on the rob from you so mabye the catalogue might be a good idea for other bits to

This is a truly awesome idea but its going to require alot of thought and well for research you have pretty much the whole of the island at your disposal mabye get a survey popped out. It couldnt hurt and is the foundation of buissness/advertising *aghh sound like my old media teacher*


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05 May 2009 - 13:2013958
am in manchester myself~ theres a cosplay meet up every sat still i think so youd get some interest

jap food
cosplay
figures
rentals - only if theyre obv washed XD and cheap......or expensive and very good quality
props
posters
wigs
general merchy stuff

hate furry stuff myself ¬_¬

Id suggest not selling lolita stuff considering the Tokyo Royale shop sells items in afflecks and people on LJ-egl complain about it setting a bad example for the newbies. so unless u sell brand or VERY good quality items.........


05 May 2009 - 13:3113961
Quote sonnet:
am in manchester myself~ theres a cosplay meet up every sat still i think so youd get some interest

jap food
cosplay
figures
rentals - only if theyre obv washed XD and cheap......or expensive and very good quality
props
posters
wigs
general merchy stuff

hate furry stuff myself ¬_¬

Id suggest not selling lolita stuff considering the Tokyo Royale shop sells items in afflecks and people on LJ-egl complain about it setting a bad example for the newbies. so unless u sell brand or VERY good quality items.........


I know theres a meet every satuerday becuase Im one of them lol


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05 May 2009 - 14:1513966
Quote sonnet:


Id suggest not selling lolita stuff considering the Tokyo Royale shop sells items in afflecks and people on LJ-egl complain about it setting a bad example for the newbies. so unless u sell brand or VERY good quality items.........


Really? That's horrible! Brand stuff is good, but to me Gothic Lolita and the entire Lolita style is about creating outer beauty from the inner-- something I can only really do when I make or customise my own stuff. I was a little angry with the bright and gaudy Blue Banana selling the most gorgeous crown bag covered in frills and lace that I wanted but that was mainly because I don't like to go in such a shop to buy it. If it was in a respectable shop that doesn't play ear-busting music and sell bright flourescent lycra leggings next to the JSK's then I would gladly buy something from there if I liked it. I think those are EGL snobs and while I love the branded stuff (Baby the starts shine bright, Innocent World, Putumayo, Angelic Pretty etc), I would also like to see some GLP or something that is cheaper. I would say little accessories would be fine O__O If the world was like that then there would be no Lolita in Camden.


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xx Tetra xx
05 May 2009 - 14:5713970
I would think you would need to be careful with a project like this. You have to consider matters of competition, or if there is little to no competition, why is that? I don't live up in Manchester so I have little to say on the ways of shops that are about up there, but you must consider if you're going for this sort of shop, why have there been none significantly like it before?

Is it because of the size of the cosplay community Manchester? I'm assuming there must be quite a few to go to cosplay picnics and stuff, but still, will it be enough to keep your store running and allowing you to be able to pay your rent?

Look at similar stores such as Forbidden Planet who cater not only to the Anime and Manga market, but the Sci-Fi, Fantasy and Horror market too. This is how they have become successful, they're aiming for a niche audience, but they're aiming at *several* niche audiences. Is there enough of a demand for your particular shop to just be aimed specifically at Anime and Manga fans? You may need to consider branching out to a wider consumer base.

Also consider how what you sell might determine how people view your store. Again, don't live in Manchester so I don't know what the population is like up there, but are there a significant amount of say chavs about there? The likelihood of them approving of such a store is slim at best.

Also for those who don't know anime and manga may expect it to be a store for children. Ie. "Oh they have posters that look like Pokemon up in the window, lets see if they have any toys for little Timmy to play with" Of course, having mothers coming in and then possibly seeing posters of young girls in wet bathing suits or some of the figurines you can get with girls having their boobs bursting out from dresses may be highly disapproved of - Even Lolita-wear is sometimes considered to be disapproved of also, purely down to the name!

People won't want to go in there due to the association of things like Lolita (I wear Gothic Lolita and whenever I tell my parents I bought a new dress they always look very uncomfortable no matter how many times I try to explain to them that it has nothing to do with the book or the Stanley Kubrick film) and Furries (sorry to say). It may then be considered a sex/fetish shop, and then you will significantly ostracize your client base. People may then consider the photoshoots to be linked with the fetish-side of things and soon enough you'll end up with little to no customers as the public aren't fully aware of the Anime and Manga genre.

So what I'm saying is, really think things through. Consider ALL types of people you're aiming for, don't just assume people will be aware of what type of shop it is, because believe me, people are dumb, and will more than likely assume the wrong thing. Be clever about it, see how similar shops have gotten around these problems, and good luck!

(sorry for the long post!)


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I'm going to slash your pillow and tear out all the stuffing with a motorbike made of jelly.
05 May 2009 - 14:5713971
Quote sonnet:
am in manchester myself~ theres a cosplay meet up every sat still i think so youd get some interest


=o
where abouts? I didn't know about that XD




I think it's a good idea, just as long as you sell stuff that isn't already supplied by Forbidden Planet/ Traveling Man/ that shop on the top floor of Aflecks


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Last edited by Kannacchi (05 May 2009 - 15:07)
05 May 2009 - 15:3013972
Quote Monkey:
I would think you would need to be careful with a project like this. You have to consider matters of competition, or if there is little to no competition, why is that? I don't live up in Manchester so I have little to say on the ways of shops that are about up there, but you must consider if you're going for this sort of shop, why have there been none significantly like it before?

Is it because of the size of the cosplay community Manchester? I'm assuming there must be quite a few to go to cosplay picnics and stuff, but still, will it be enough to keep your store running and allowing you to be able to pay your rent?

Look at similar stores such as Forbidden Planet who cater not only to the Anime and Manga market, but the Sci-Fi, Fantasy and Horror market too. This is how they have become successful, they're aiming for a niche audience, but they're aiming at *several* niche audiences. Is there enough of a demand for your particular shop to just be aimed specifically at Anime and Manga fans? You may need to consider branching out to a wider consumer base.

Also consider how what you sell might determine how people view your store. Again, don't live in Manchester so I don't know what the population is like up there, but are there a significant amount of say chavs about there? The likelihood of them approving of such a store is slim at best.

Also for those who don't know anime and manga may expect it to be a store for children. Ie. "Oh they have posters that look like Pokemon up in the window, lets see if they have any toys for little Timmy to play with" Of course, having mothers coming in and then possibly seeing posters of young girls in wet bathing suits or some of the figurines you can get with girls having their boobs bursting out from dresses may be highly disapproved of - Even Lolita-wear is sometimes considered to be disapproved of also, purely down to the name!

People won't want to go in there due to the association of things like Lolita (I wear Gothic Lolita and whenever I tell my parents I bought a new dress they always look very uncomfortable no matter how many times I try to explain to them that it has nothing to do with the book or the Stanley Kubrick film) and Furries (sorry to say). It may then be considered a sex/fetish shop, and then you will significantly ostracize your client base. People may then consider the photoshoots to be linked with the fetish-side of things and soon enough you'll end up with little to no customers as the public aren't fully aware of the Anime and Manga genre.

So what I'm saying is, really think things through. Consider ALL types of people you're aiming for, don't just assume people will be aware of what type of shop it is, because believe me, people are dumb, and will more than likely assume the wrong thing. Be clever about it, see how similar shops have gotten around these problems, and good luck!

(sorry for the long post!)


...I can't agree more than with everything that is said here. It's a shame it has to be said, but it does. I did hint that people might consider it to be related to the fetish scene with the collars, animal ears, and etc. It might be a case of just being a Japanica type shop, but still you'll have to think of your clientelle ><


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xx Tetra xx
05 May 2009 - 18:1813984
Ok I do agree with what Monkey has said about being careful with people getting the wrong idea etc. But here's what I would buy from your list
Pocky
Anime figures
Cosplays
Commisoned cosplay props
Anime dvds
Private Photoshoots
posters / wall scrolls
T-shirts

Lolita has been mentioned, although it wasn't on your list; I love lolita, but I would say only sell accessories unless you have VERY nice quality stuff, which has already been pointed out.

Maybe also magazines and stuff like cosmode, shoujo beat, shounen jump, gothic and lolita bibles etc if you're able to get them? And possibly video game related stuff to appeal to a wider range of people? Just ideas though, they might not work XD


05 May 2009 - 18:4913988
In all honesty, a lot of what you're proposing to sell is already available in central Manchester.

Apart from highly specialised things you're going to have a lot of competition from the surrouding shops. I understand that there is a market in Manchester for this kind of merchandise, but to my knowledge it is there (though admitedly at a limited level).


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